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Dissemination of Spanish SME information through web 2.0 tools
Olvera-Lobo, María Dolores; Castillo-Rodríguez, Celia - In: Journal of transnational management : the official … 23 (2018) 4, pp. 178-197
Persistent link: https://www.econbiz.de/10011975995
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Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente; Peiró-Signes, Angel; … - In: International business and economics research journal 13 (2014) 7, pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
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Social networks as marketing channels
Petrov, Sonja; Zubac, Vesna; Miloevič, Miroslav - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 61 (2015) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10011347190
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Adoption of social networks in business : study of users and potential users in Oman
Al-Badi, Ali H.; Al-Qayoudhi, Wafa S. - In: International business and economics research journal 13 (2014) 2, pp. 401-417
Persistent link: https://www.econbiz.de/10010363632
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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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Challenges to Toyota caused by recall problems, social networks and digitisation
Rajasekera, Jay - In: Asian Academy of Management journal : AAMJ 18 (2013) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10010256987
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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The mediating role of social media in the relationship between perceived leadership support and employee engagement in banking
Bulińska-Stangrecka, Helena; Bagieńska, Anna; … - In: European research studies 24 (2021) 1, pp. 851-874
Persistent link: https://www.econbiz.de/10012512825