China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL …, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand … management. She reveals: - Who are Chinese branded companies? Where are they coming from, where are they heading for? What are …

Chinese latecomer firms adopt internationalization strategies in order to gain the necessary resources and competences … one (e.g. Haier and Huawei represent two successful cases), but also in other industries Chinese firms have achieved high … competitiveness in the global scenario. In this paper, we analyze the case of Goodbaby, a Chinese baby strollers' manufacturer. This …