Traditional and Digital Marketing -- Creating Digital Value -- Customer Relationship Management and Digital Tools … -- Online Consumer Behaviour -- Social Media and Marketing -- Brand Building in the Digital Age -- Digital Marketing Strategy … -- Digital Marketing Tools and Technologies -- Trends in Digital Marketing. …

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and … purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of … Current Marketing Strategies is the first volume in the Marketing and Technology: New Horizons and Challenges series. This …

Data Analytics --Chapter 5 Digital Transformation in Real Estate Marketing: A Review --Chapter 6 Drivers of Bank … of Big Data on Mobile Marketing (Big Data and Mobile Marketing) --Chapter 9 Implications of Big Data in Execution of … Social CRM Techniques: Cases from Developed and Emerging Economies --Chapter 10 Leveraging Big Data for Digital Marketing …

"Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights … text works as core and recommended reading for students studying digital consumer behaviour, digital marketing and … marketing management. Accompanying online resources include PowerPoint slides and an instructor's manual"-- …