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Sponsorship in marketing : effective communication through sports, arts and events
Cornwell, T. Bettina - 2014
"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and … organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how … sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and …
Persistent link: https://www.econbiz.de/10010389991
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Event-Marken-fit und Kommunikationswirkung : Eine Längsschnittbetrachtung am Beispiel der Sponsoren der FIFA-Fußballweltmeisterschaft 2006
Nitschke, Axel (contributor) - 2006
Einfü hrende Grundlagen der Untersuchung -- Theoretische Fundierung der Analyse des Fit-Konstruktes im Kontext des Event-Marketings -- Empirische Untersuchung zur Event-Kommunikation vor dem Hintergrund derWM 2006 -- Fazit und Ausblick.
Persistent link: https://www.econbiz.de/10013516636
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Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James; Brinker, David L. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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Determinants of business engagement with regional sport events
Mackellar, Joanne - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
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Measuring the effects of event sponsorship : theoretical frameworks and image transfer models
Abreu Novais, Margarida; Arcodia, Charles - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 308-334
Persistent link: https://www.econbiz.de/10009775413
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Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah; Crowther, Philip - In: Journal of marketing communications 20 (2014) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
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The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc; Peeters, Leo; VanDriessen, Wim - 1994
Persistent link: https://www.econbiz.de/10000588639
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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
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The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell; Scheinbaum, Angeline Close; Finney, R. … - In: Journal of business research : JBR 63 (2010) 11, pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
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The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne; Tyler, B. David - In: Sport management review 14 (2011) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10008859165