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1
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
2
Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement
Mansoor, Mahnaz
;
Saeed, Abid
;
Kartawinata, Budi Rustandi
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013410695
Saved in:
3
Cultivating society's environmental concern through green
advertising
: an empirical analysis among Jaipur citizens
Kishor, Jugal
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012669049
Saved in:
4
It looks green : effects of green visuals in
advertising
on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
5
The synergy in green persuasion, green celebrity endorsers in green
advertising
: a study of brand-endorser congruence effects in green
advertising
Blasche, Juliana
;
Ketelaar, Paul Edwin
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 86-106
Persistent link: https://www.econbiz.de/10011408778
Saved in:
6
Understanding the influence of eco-label, and green
advertising
on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
7
Anthropomorphic green
advertising
: how to enhance consumers' environmental concern
Dwinita Laksmidewi
;
Yasintha Soelasih
- In:
DLSU business & economics review
29
(
2019
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10012263963
Saved in:
8
A study on the influence of eco-labels and green
advertising
on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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9
Antecedents of green awareness for increased consumption of eco-friendly products
Doni Purnama Alamsyah
;
Muhammed, Hayder Alhadey Ahmed
- In:
ASEAN marketing journal : Association of Southeast …
10
(
2018
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012106929
Saved in:
10
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
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