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purchase intention through perceived value and consumer satisfaction. A total of 791 survey questionnaires were collected by … directly affects repeat purchase intention and indirectly through satisfaction. Online stores should pay attention to order …
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Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers' perceived value (PV). The study delineates two characteristics of PV - perceived...
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