//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
SMS advertisement and purchasi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
78,279
Konsumentenverhalten
75,817
Schwellenländer
26,375
Emerging economies
26,065
Theorie
10,602
Theory
10,422
Advertising
10,164
Werbung
9,719
Relationship marketing
8,876
Beziehungsmarketing
8,833
Brand management
7,879
Markenführung
7,815
Werbewirkung
7,042
Advertising effects
6,999
Brand image
6,870
Markenimage
6,801
USA
6,481
United States
6,182
Internet marketing
6,037
Online-Marketing
6,030
Customer satisfaction
5,738
Online-Handel
5,633
Online retailing
5,626
Kundenzufriedenheit
5,569
Social Web
5,257
Social web
5,254
Welt
5,234
World
5,185
Service quality
4,488
Dienstleistungsqualität
4,439
Markenartikel
4,383
Brand
4,376
Retail trade
4,182
Einzelhandel
4,171
India
3,796
Electronic Commerce
3,773
Entwicklungsländer
3,736
Indien
3,734
E-commerce
3,699
Developing countries
3,551
more ...
less ...
Online availability
All
Undetermined
43,729
Free
30,541
Type of publication
All
Article
79,640
Book / Working Paper
39,359
Journal
219
Other
21
Database
2
Type of publication (narrower categories)
All
Article in journal
68,317
Aufsatz in Zeitschrift
68,317
Graue Literatur
11,676
Non-commercial literature
11,676
Working Paper
11,283
Arbeitspapier
10,458
Aufsatz im Buch
6,818
Book section
6,818
research-article
2,976
Collection of articles of several authors
1,801
Sammelwerk
1,801
Hochschulschrift
1,471
Aufsatzsammlung
1,128
Thesis
978
Conference paper
736
Konferenzbeitrag
736
Konferenzschrift
533
Case study
462
Fallstudie
462
Collection of articles written by one author
436
Sammlung
436
review-article
267
Conference proceedings
242
Reprint
229
Amtsdruckschrift
222
Government document
222
Lehrbuch
215
Article
207
Textbook
198
review
191
conceptual-paper
185
Bibliografie enthalten
118
Bibliography included
118
case-report
117
Systematic review
89
Übersichtsarbeit
89
viewpoint
85
Ratgeber
81
Handbook
78
Handbuch
78
more ...
less ...
Language
All
English
German
10,291
Undetermined
4,121
French
634
Spanish
263
Polish
139
Italian
97
Russian
73
Portuguese
69
Swedish
55
Danish
37
Dutch
37
Hungarian
24
Norwegian
24
Finnish
22
Romanian
14
Croatian
11
Slovak
11
Czech
10
Lithuanian
9
Bulgarian
5
Serbian
5
Slovenian
4
Multiple languages
3
Turkish
3
Chinese
3
Arabic
2
Indonesian
2
Afrikaans
1
Bosnian
1
Japanese
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Ukrainian
1
more ...
less ...
Author
All
Aizenman, Joshua
196
Han, Heesup
124
Belk, Russell W.
121
Schmukler, Sergio L.
114
Mattila, Anna S.
111
Phau, Ian
111
Kose, M. Ayhan
110
Pelsmacker, Patrick de
104
Eichengreen, Barry
92
Grunert, Klaus G.
92
Kaiser, Harry M.
91
Sheth, Jagdish N.
87
Caporale, Guglielmo Maria
86
Dwivedi, Yogesh Kumar
85
Lusk, Jayson L.
85
Caballero, Ricardo J.
82
Foxall, Gordon R.
80
Ohnsorge, Franziska
80
Eisend, Martin
79
Grewal, Dhruv
79
Khare, Arpita
79
Prasad, Eswar S.
79
Asongu, Simplice
76
Usman, Osly
76
Septianto, Felix
75
Agarwal, Sumit
73
Nayga, Rodolfo M.
71
Chintagunta, Pradeep K.
70
Loureiro, Sandra Maria Correia
70
Paul, Justin
70
Stavins, Joanna
70
Wansink, Brian
69
Laroche, Michel
68
Mendoza, Enrique G.
68
Bagozzi, Richard P.
67
Edwards, Sebastian
67
Rajagopal
67
Anderson, Simon P.
66
Kooths, Stefan
64
Chari, Anusha
62
more ...
less ...
Institution
All
National Bureau of Economic Research
926
OECD
140
IGI Global
74
Edward Elgar Publishing
51
World Bank
49
American Marketing Association
39
International Energy Agency
37
Springer Fachmedien Wiesbaden
36
Weltbank
29
International Finance Corporation
26
Information Resources Management Association
25
International Monetary Fund
25
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
24
OECD / Development Centre
19
Organisation for Economic Co-operation and Development
17
World Institute for Development Economics Research
16
INSEAD
14
World Bank Group
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
13
UNCTAD
13
International Telecommunications Society
12
Robert Schuman Centre for Advanced Studies
12
Springer International Publishing
12
Trinity College Dublin / Department of Economics
12
Erasmus Research Institute of Management
11
European Society for Opinion and Marketing Research
11
Europäische Kommission / Gemeinsame Forschungsstelle
11
Friedrich-Schiller-Universität Jena
11
Universität Mannheim
11
Weltwirtschaftsforum
11
Center for Economic Research <Tilburg>
10
Christian-Albrechts-Universität zu Kiel
10
European University Institute / Department of Economics
10
Institute for International Economics <Washington, DC>
10
Internationaler Währungsfonds / Research Department
10
Peter Lang GmbH
10
RWTH Aachen
10
United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology
10
William Davidson Institute <Ann Arbor, Mich.>
10
Brookings Institution
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,310
Journal of retailing and consumer services
2,038
NBER working paper series
917
International journal of hospitality management
808
Working paper / National Bureau of Economic Research, Inc.
803
International journal of consumer studies
777
Psychology & marketing
759
NBER Working Paper
703
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
European Journal of Marketing
498
Journal of advertising research
478
Journal of Consumer Marketing
473
IMF working papers
458
European journal of marketing : EJM
416
Management science : journal of the Institute for Operations Research and the Management Sciences
413
Asia Pacific journal of marketing and logistics
411
The journal of product & brand management
403
Technological forecasting & social change : an international journal
399
Journal of marketing communications
393
Journal of marketing research : JMR
390
The journal of brand management : an international journal
369
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
362
Cogent business & management
358
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Tourism management : research, policies, practice
342
Journal of marketing
338
Journal of marketing management : MM
337
Journal of travel and tourism marketing
337
Journal of international consumer marketing
336
Journal of retailing
336
Discussion paper / Centre for Economic Policy Research
334
Journal of advertising : official publication of the American Academy of Advertising
332
Journal of the Academy of Marketing Science
324
Marketing letters : a journal of research in marketing
324
International journal of advertising : the quarterly review of marketing communications
322
Journal of business ethics : JOBE
317
International journal of advertising : the review of marketing communications
309
Marketing intelligence & planning
301
Applied economics
299
more ...
less ...
Source
All
ECONIS (ZBW)
112,517
Other ZBW resources
3,915
USB Cologne (EcoSocSci)
1,188
EconStor
1,106
RePEc
292
BASE
123
OLC EcoSci
58
USB Cologne (business full texts)
33
ArchiDok
9
more ...
less ...
Showing
1
-
10
of
119,241
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer's attitude to receive and response to SMS
advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
2
SMS
advertising
: how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
3
Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS
advertising
: empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
Saved in:
4
Consumer attitudes towards mobile
advertising
: an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
5
Consumer's attitude towards SMS
advertising
in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
6
Predictors of attitudinal and behavioral outcomes in mobile
advertising
: a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
7
Consumer responses to SMS
advertising
: antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
8
Enhancing mobile
advertising
effectiveness in Turkey through peer influence
Güçeri-Uçar, Gözem
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010252895
Saved in:
9
Targeting and Privacy in Mobile
Advertising
Rafieian, Omid
-
2020
Mobile in-app
advertising
is now the dominant form of digital
advertising
. While these ads have excellent user …
Persistent link: https://www.econbiz.de/10012852481
Saved in:
10
Mobile
advertising
acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->