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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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On the science of branding : an introduction
Loken, Barbara; Ahluwalia, Rohini; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 3-8). 2010
Persistent link: https://www.econbiz.de/10003941293
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010 - [Repr.]
Persistent link: https://www.econbiz.de/10004950309
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How far can a brand stretch? : understanding the role of self-construal
Ahluwalia, Rohini - In: Journal of marketing research : JMR 45 (2008) 3, pp. 337-350
Persistent link: https://www.econbiz.de/10003724280
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Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection
Liu, Xian; Loken, Barbara; Wang, Liangyan - In: Journal of Consumer Behaviour 20 (2020) 1, pp. 119-131
Persistent link: https://www.econbiz.de/10012406556
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Don’t put all your green eggs in one basket : Examining environmentally friendly sub‐branding strategies
Koo, Jayoung; Loken, Barbara - In: Business Ethics, the Environment & Responsibility 31 (2021) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10012809297
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The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.; Loken, Barbara; Stadler Blank, Ashley - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
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Why luxury brand managers should pay attention to social class : not all counterfeit users are equal
Amaral, Nelson Borges; Loken, Barbara - In: Rutgers business review 2 (2017) 3, pp. 350-356
Persistent link: https://www.econbiz.de/10011887088
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Revisiting gender differences : what we know and what lies ahead
Meyers-Levy, Joan; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 129-149
Persistent link: https://www.econbiz.de/10010485540
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Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara; Joiner, Christopher; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 11-41). 2010
Persistent link: https://www.econbiz.de/10003941296