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Sustaining customer engagement through social media brand communities

Riley, Jen - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 344-357

Persistent link: https://www.econbiz.de/10012286205

Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs

Itani, Omar S.; Kalra, Ashish; Riley, Jen - In: Information & management : the internat. journal of … 59 (2022) 3, pp. 1-19

Persistent link: https://www.econbiz.de/10013197320

People, profiles, and purchases : investigating the impact of environmental cues in social commerce

Bryant, Morgan M.; Basu, Rituparna - In: Cogent business & management 10 (2023) 3, pp. 1-18

Technology, digital advances, and social media are increasingly used to facilitate and influence online consumer purchasing behavior. Growth at the intersection of e-commerce, social networking usage, and functionality has given rise to the social commerce phenomenon. Social commerce sites allow...

Persistent link: https://www.econbiz.de/10014505215

People, profiles, and purchases: Investigating the impact of environmental cues in social commerce

Bryant, Morgan M.; Basu, Rituparna - In: Cogent Business & Management 10 (2023) 3, pp. 1-18

Persistent link: https://www.econbiz.de/10014527456

I Know, but I Would Rather Be Beautiful: The Impact of Self-Esteem, Narcissism, and Knowledge on Addictive Tanning Behavior in Millennials

Watson, Amy; Zank, Gail; Turri, Anna M. - In: Journal of Consumer Affairs 52 (2018) 1, pp. 209-226

Persistent link: https://www.econbiz.de/10012093990

Decoupling direct payments : potential impacts of the 2014 farm bill on farm debt

Bekkerman, Anton; Belasco, Eric; Watson, Amy - In: Agricultural finance review 75 (2015) 4, pp. 434-449

Persistent link: https://www.econbiz.de/10011434039

Reconceptualizing marketing : an assessment of the marketing system in an emerging economy

Fowler, Jie Gao; Watson, Amy; Sen, Sandipan; Sinha, … - In: The journal of business & industrial marketing 39 (2024) 1, pp. 14-28

Persistent link: https://www.econbiz.de/10014472701

Expect success, get success : how self-fulfilling prophecy can impact new product development

Watson, Amy; Obal, Michael W.; Kannan, Rangapriya - In: Research-technology management 64 (2021) 4, pp. 29-36

Persistent link: https://www.econbiz.de/10012607623

Product assortment, choice overload, and filtering technology across retail contexts

Turri, Anna M.; Watson, Amy - In: The international review of retail, distribution and … 33 (2023) 3, pp. 219-239

Persistent link: https://www.econbiz.de/10014293202