Björner, Emma; Olof Berg, Per - In: International Journal of Event and Festival Management 3 (2012) 1, pp. 30-45
Purpose – The purpose of this paper is to contribute to our understanding of the underlying rationale for why companies participate in mega‐events in general, and in mega‐events in emerging economies – such as the 2010 Shanghai Expo – in particular. Of particular interest are the ways...