, that congruent scent can increase sales, an experiment had been carried out in Lithuania. Experiment results deny the …

and complex concept, at it deals with the unconscious of the consumers: their perceptions, feelings and tastes. Scent … Marketing is a growing trend in advertising which is a part of sensory marketing. The power of scent is not fully understood but … paper focuses on the use of ambient scent within retail environments, and investigates those mediating factors that help …

usage aspects. There are examined color seeing and color perception conception, described color meanings and asociations … consumers‘ color perception. In the project part is introduced the model of product‘s color selection, whereby are formulated … having effects on customers‘ color perception, which could make direct or indirect influence while selecting proper color for …