issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

Research object – How to strengthen a comany‘s brand image?Research aim – To create a model for strengthening a company …‘s brand image using sensory marketing.Objectives:1. To analyze the theoretical aspects of sensory marketing revealing the … importance of strengthening a comany‘s brand image.2. To analyze customers‘ opinion about “Vytautas” brand image using reasearch …

Bachelor thesis topic: Building LNK brand differentiation. The purpose is to give recommendations on building LNK brand … marketing communications strategy and tactics, compared the key players – LNK and TV3 – and their brand attributes; identified … the main problem: LNK brand is not properly differentiated. To collect the required data, the empirical research was …

Relevance of the topic – the high familiarity of the brand name but negative it’s image is complicated situation for … for improving the image of the brand “Snaigė” in Lithuanian market. Tasks of the thesis: • To analyze the Lithuanian … empirical research of the image of brand “Snaigė”; • To provide managerial suggestions how to improve the image of the brand …

Awareness of the brands „Rasa“ and „Margarita“ is analysed in the bachelor thesis, i.e., conception of the brand …, conception of the brand awareness, the role of the brand awareness in the process of item identification, significance of … associations to the brand awareness, the role of the brand image in the brand awareness and influence of the brand awareness upon …

.KEY Words: brand, brand value, company’s valueResearch object – valuation of brand.Research aim – to do analysis of brand … valuation approaches and methods and to compose integrated model of brand valuation.Objectives: 1) to describe the concept of … brand, its value and its influence on company’s value;2) to compare and to analyze methods of brand valuation;3) to …

Brand value. …

is increasing in today‘s market - it is very important to have a strong brand for the company which will distinguish it … from competitors’ products. Only a strong and properly chosen brand name can attract new customers and help to make them … ascertain which factors affect the brand loyalty. Tasks: to analyze a link between a brand name and consumer loyalty; to …

The object of research – „Rokiškio sūris“ Joint – stock company brands. The task of research – brand management of … Joint – stock company „Rokiškio sūris“ The purpose of research – to prepare a brand management model for Joint – stock … and law aspects; ● to accomplish a theoretical study of brand management; ● to formulate a research methodology of milk …

Lithuanian language.KEY WORDS: brand, brand name, brand symbol, protection of the brand, brand equity, brand management, brand … management model.Research object – “Malsena” Joint-stock company brand.Research subject – brand management of powdery products ….Research aim – the analysis of theoretical and practical aspects of brand management, to provide of Joint-stock company “Malsena …