The purpose of this article is to present the research results from a study of trust and cooperation in logistics outsourcing conducted in the Slovenian market. On the basis of the existing literature and some new argumentations, derived from in-depth interviews with logistics experts, the...

Marketers are under a thorough examination of the higher management to empirically prove the benefits of various investments into marketing activities. The effects of allocating resources to increase brand variables is commonly measured by determining the value of a brand or a brand equity....