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Divide and conquer : target your customers through market segmentation
Webber, Harry - 1998
Persistent link: https://www.econbiz.de/10004379467
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Radio's niche marketing revolution : FutureSell
Herweg, Godfrey W.; Herweg, Ashley Page - 1997
Persistent link: https://www.econbiz.de/10004350602
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Market segmentation : conceptual and methodological foundations
Wedel, Michel; Kamakura, Wagner A. - 1998
Persistent link: https://www.econbiz.de/10004362723
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Market segmentation : how to do it - how to profit from it
McDonald, Malcolm; Dunbar, Ian - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004373098
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An empirical investigation of segmentation in the international context
Krshna, Kishore - 1997 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004379821
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Der Einsatz des Internet im Versicherungsmarketing unter besonderer Berücksichtigung der Kommunikationspolitik
Commenda, Sabine - 1998
Persistent link: https://www.econbiz.de/10004139474
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The Blackwell encyclopedic dictionary of marketing
Lewis, Barbara R. (contributor) - 1999
Persistent link: https://www.econbiz.de/10004139807
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Strategic marketing management : [Hauptbd.]
1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004117367