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Lombard, J. A.
22
Nel, P. A.
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Botha, D. J. J.
7
Knight, J. B.
7
Leistner, Erich
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7
Loubser, Marius
7
Marais, Georg
7
Maree, Johann
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Potgieter, J. F.
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The South African journal of economics
324
South Africa international
81
Finance & trade review : publ. biannually
73
Optima
65
Tydskrif vir studies in ekonomie en ekonometrie : SEE
54
Social dynamics : SD ; a journal of the Centre for African Studies, University of Cape Town
51
Department of Statistics, Republic of South Africa, Report
41
The comparative and international law journal of Southern Africa
41
Development studies Southern Africa : journal of the Bureau for Economic Research, Co-operation and Development
40
Research report / University of South Africa, Bureau of Market Research
39
Management
35
South African journal of labour relations : official journal of the Institute of Labour Relations, University of South Africa
34
Journal of advertising research
33
Politikon : South African journal of political studies
33
Africa insight : development through knowledge
30
The South African bankers' journal
30
The journal of modern African studies : a quarterly survey of politics, economics & related topics in contemporary Africa
30
Internationales Afrikaforum
29
Work for the future. Werk vir die toekoms. -Sebenzela ingomuso
29
Bureau of Market Research, University of South Africa, Research Report
27
Journal of racial affairs
22
Jahrbuch der Absatz- und Verbrauchsforschung
21
Journal of Southern African studies
21
Bureau of Financial Analysis, University of Pretoria, Report
20
International affairs bulletin
19
Suid-Afrikaanse geograaf : tydskrif van die Vereniging vir Geografie
18
Agrekon : agricultural economics research, policy and practice in southern Africa
16
Department of Statistics, Rep. of South Africa, Report
15
Development Southern Africa : quarterly journal
15
Industrial relations journal of South Africa
15
Census of Wholesale and Retail Trade
14
Tydskrif vir aardrykskunde : tydskrif van die Vereniging vir Aardrykskunde-Onderwys
14
Race relations 1980 : shortterm strategies
13
The South African banker
13
The role of development corporations in economic development : Department of Business Economics, Univ. of Zululand
13
A socio-economic survey of the border and Ciskei regions
12
Journal of marketing research : JMR
12
South African yearbook of international law
12
The banker : global financial intelligence
12
The marketing of the international image of South Africa
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ECONIS (ZBW)
3,936
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1
Psychologische Theorien als Grundlage der Werbemittelgestaltung
Conrads, Bernhard
- In:
GFM-Mitteilungen zur Markt- und Absatzforschung
19
(
1973
)
3
,
pp. 72-75
Persistent link: https://www.econbiz.de/10002020230
Saved in:
2
An estimate of extent of misinterpretation of pictorial conventions in the illustrations of advertisements by the general Bantu population of Johannesburg and the East Rand
Reis, A. P. van der
- In:
News bulletin / Bureau of Market Research, University …
36
(
1970
),
pp. 12-18
Persistent link: https://www.econbiz.de/10002680945
Saved in:
3
Information, persuasion and advertising policies
Muller, Eitan
-
1977
Persistent link: https://www.econbiz.de/10000055068
Saved in:
4
Werbepsychologie und Management
Koehn, Gunter
-
1967
Persistent link: https://www.econbiz.de/10000606577
Saved in:
5
Werbung-Meinungen, Märkte, Mechanismen
Bergler, Reinhold
- In:
Markenartikel : das Magazin für Markenführung
37
(
1975
)
6
,
pp. 230-238
Persistent link: https://www.econbiz.de/10001911076
Saved in:
6
Reismans Typenschema und seine werbepsychologische Bedeutung
Diers, Gerd
- In:
Mensch, Technik, Gesellschaft : MTG ; Zeitschrift für …
(
1966
)
6
,
pp. 9-14
Persistent link: https://www.econbiz.de/10002076023
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7
ʺUnterschwelligeʺ Werbung : nicht sehen und doch glauben?
Brand, Horst W.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
26
(
1980
)
4
,
pp. 369-396
Persistent link: https://www.econbiz.de/10002024909
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8
White response to integrated advertising
Cagley, James W.
;
Cardozo, Richard N.
- In:
Journal of advertising research
10
(
1970
)
2
,
pp. 35-39
Persistent link: https://www.econbiz.de/10001978224
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9
Kommunikative Beeinflussund durch emotionale Werbeinhalte
Behrens, Gerold
- In:
Marktorientierte Unternehmungsführung
,
(pp. 687-705)
.
1984
Persistent link: https://www.econbiz.de/10001885816
Saved in:
10
Das Lernen von Werbebotschaften in Lernstufen
Behrens, Gerold
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
21
(
1975
)
2
,
pp. 176-183
Persistent link: https://www.econbiz.de/10001885825
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