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Comparing two diverse methods for generating perceptual maps : multidimensional scaling versus the hand-drawn technique
Downs, Phillip E. - In: Journal of business research : JBR 7 (1979) 4, pp. 349-358
Persistent link: https://www.econbiz.de/10003533543
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Intrafamily decision making in family planning
Downs, Phillip E. - In: Journal of business research : JBR 5 (1977) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10002085661
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The home purchase process : measurement of evaluative criteria through pairwise measures
Freiden, Jon B.; Bible, Douglas S. - In: Journal of the Academy of Marketing Science 10 (1982) 4, pp. 359-376
Persistent link: https://www.econbiz.de/10002213709
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The generality-specificity issue in consumer innovativeness research
Goldsmith, Ronald E.; Freiden, Jon B.; Eastman, … - In: Technovation : the international journal of … 15 (1995) 10, pp. 601-612
Persistent link: https://www.econbiz.de/10006863322
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Have it your way: consumer attitudes toward personalized marketing
Goldsmith, Ronald E.; Freiden, Jon B. - In: Marketing intelligence & planning 22 (2004) 2-3, pp. 228-239
Persistent link: https://www.econbiz.de/10006963560
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Have it your way: consumer attitudes toward personalized marketing
Goldsmith, Ronald E.; Freiden, Jon B. - In: Marketing intelligence & planning 22 (2004) 2, pp. 228-239
Persistent link: https://www.econbiz.de/10006964340
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A method for the investigation of investors' mental processing of information
Hughes, G. David; Downs, Phillip E. - In: Journal of business research : JBR 4 (1976) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003049040
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Intrafamily decision making in family planning
Downs, Phillip E. - In: Journal of Business Research 5 (1977) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10005465749
Cover Image
A method for the investigation of investors' mental processing of information
Hughes, G. David; Downs, Phillip E. - In: Journal of Business Research 4 (1976) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10005474010
Cover Image
Comparing two diverse methods for generating perceptual maps: Multidimensional scaling versus the hand-drawn technique
Downs, Phillip E. - In: Journal of Business Research 7 (1979) 4, pp. 349-358
Persistent link: https://www.econbiz.de/10005477554