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Beik, Leland L.; French, Warren A. - In: Views of marketing : a reader, (pp. 289-299). 1979

Persistent link: https://www.econbiz.de/10001894003

Smith, Scott M.; Beik, Leland L. - In: Journal of the Academy of Marketing Science 10 (1982) 3, pp. 208-216

Persistent link: https://www.econbiz.de/10002820552

Herrmann, Robert O.; Beik, Leland L. - In: Journal of marketing 32 (1968) 4, pp. 45-51

Persistent link: https://www.econbiz.de/10002765537

Beik, Leland L.; Redington, John T. - In: Rivista internazionale di scienze economiche e … 23 (1976) 5, pp. 447-461

Persistent link: https://www.econbiz.de/10001893951

Beik, Leland L.; Buzby, Stephen L. - In: Journal of marketing 37 (1973) 3, pp. 48-53

Persistent link: https://www.econbiz.de/10001893958

Beik, Leland L.; Buzby, Stephen L. - In: Readings in basic marketing, (pp. 337-346). 1978

Persistent link: https://www.econbiz.de/10001893970

Beik, Leland L.; Buzby, Stephen L. - In: Marketing management and strategy : a reader, (pp. 378-385). 1980

Persistent link: https://www.econbiz.de/10001893991

BEIK, LELAND L. - 1970

Persistent link: https://www.econbiz.de/10004342919

French, Warren A.; Barksdale, Hiram C. - In: Journal of marketing 38 (1974) 3, pp. 14-19

Persistent link: https://www.econbiz.de/10002164744

French, Warren A.; Schroeder, Leila O. - In: MSU business topics 20 (1972) 3, pp. 39-44

Persistent link: https://www.econbiz.de/10002164753