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Journal of advertising research
61
The journal of finance : the journal of the American Finance Association
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Finanse
57
Journal of financial and quantitative analysis : JFQA
37
Management science : journal of the Institute for Operations Research and the Management Sciences
35
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Der Betrieb
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Annales de sciences économiques appliquées
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Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
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19
Management accounting
19
Financial management
17
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Business horizons
12
California management review
12
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12
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Liiketaloudellinen aikakauskirja
11
Management science : journal of the Institute of Management Sciences ; application and theory
11
Studia finansowe : kwartalnik
11
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11
Zbornik referatov, Portorož 18.-20.10.1972
11
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
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ECONIS (ZBW)
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1
Werbewirkung und Werbeerfolgskontrolle
Meyer, Paul Werner
-
1965
Persistent link: https://www.econbiz.de/10000521984
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2
The effects of advertising on intra-industry shifts in demand
Grabowski, Henry G.
-
1976
Persistent link: https://www.econbiz.de/10000162155
Saved in:
3
How much to spend for advertising
MacNiven, Malcolm A.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000053329
Saved in:
4
Advertising, sales response functions
Rao, Ambar G.
;
Miller, Peter B.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 7-15
Persistent link: https://www.econbiz.de/10002682340
Saved in:
5
Werbe-Streuung, Werbe-Strategie
Molkenthin, Jürgen
- In:
Journal für Marktforschung
32
(
1970
),
pp. 19-43
Persistent link: https://www.econbiz.de/10002505520
Saved in:
6
Optimal price and advertising policy for new products
Schmalen, Helmut
- In:
Journal of business research : JBR
10
(
1982
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
Saved in:
7
Brand loyalty and barriers to entry
Schmalensee, Richard
- In:
Southern economic journal
40
(
1974
)
4
,
pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
Saved in:
8
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard
- In:
The journal of business : B
56
(
1983
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
Saved in:
9
Information, persuasion and advertising policies
Muller, Eitan
-
1977
Persistent link: https://www.econbiz.de/10000055068
Saved in:
10
Advertising management
Boyd, Harper W.
(
ed.
);
Newman, Joseph W.
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10000056133
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