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Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Lenk, Peter J.; DeSarbo, Wayne S.; Green, Paul E.; … - In: Marketing science : the marketing journal of the … 15 (1996) 2, pp. 173-191
Persistent link: https://www.econbiz.de/10006933417
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Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Lenk, Peter J.; DeSarbo, Wayne S.; Green, Paul E.; … - In: Marketing Science 15 (1996) 2, pp. 173-191
The drive to satisfy customers in narrowly defined market segments has led firms to offer wider arrays of products and services. Delivering products and services with the appropriate mix of features for these highly fragmented market segments requires understanding the value that customers place...
Persistent link: https://www.econbiz.de/10008787578
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Multiplier adjustment method for solving certain combinatorial optimization problems
Kedia, Pradeep K. - 1985
Persistent link: https://www.econbiz.de/10004130764
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Bayesian decision theory in advertising
Green, Paul E. - In: Marketing models : Quantitative and behavioral, (pp. 280-295). 1968
Persistent link: https://www.econbiz.de/10003563378
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The computer's place in business planning: a Bayesian approach
Green, Paul E. - In: Marketing and the computer, (pp. 278-300). 1965
Persistent link: https://www.econbiz.de/10003563380
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Applications of decision theory in pricing strategy
Green, Paul E. - In: Prices : issues in theory, practice, and public policy, (pp. 141-167). 1967
Persistent link: https://www.econbiz.de/10002539105
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Bayesian classification procedures in analyzing customer characteristics
Green, Paul E. - In: Advertising management, (pp. 258-270). 1965
Persistent link: https://www.econbiz.de/10002539136
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Bayesian classification procedures in analyzing customer characteristics
Green, Paul E. - In: Journal of marketing research : JMR 1 (1964) 2, pp. 44-50
Persistent link: https://www.econbiz.de/10002539149
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Bayesian decision theory in advertising
Green, Paul E. - In: Journal of advertising research 2 (1962) 4, pp. 33-41
Persistent link: https://www.econbiz.de/10002539158
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Bayesian decision theory in advertising
Green, Paul E. - In: Marketing models : quantitative and behavioral, (pp. 280-295). 1964
Persistent link: https://www.econbiz.de/10002539170