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Planning product line strategy...
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Wind, Yoram
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ECONIS (ZBW)
49
RePEc
13
OLC EcoSci
12
USB Cologne (EcoSocSci)
6
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1
Planning product line strategy : a matrix approach
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing
40
(
1976
)
1
,
pp. 2-9
Persistent link: https://www.econbiz.de/10003012599
Saved in:
2
Planning product line strategy : a matrix approach
Wind, Yoram
;
Claycamp, Henry J.
- In:
Readings in basic marketing
,
(pp. 305-316)
.
1978
Persistent link: https://www.econbiz.de/10003012646
Saved in:
3
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
Saved in:
4
Characteristics of owners of thrift deposits in commercial banks and savings and loan associations
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
2
(
1965
)
2
,
pp. 163-170
Persistent link: https://www.econbiz.de/10002007668
Saved in:
5
The composition of consumer savings portfolios
Claycamp, Henry J.
- In:
Studies in consumer savings : consumer savings project
3
(
1963
)
Persistent link: https://www.econbiz.de/10004138273
Saved in:
6
Simulation techniques in the analysis of marketing strategy
Claycamp, Henry J.
;
Amstutz, Arnold E.
- In:
Applications of the sciences in marketing management
,
(pp. 113-150)
.
1968
Persistent link: https://www.econbiz.de/10003468727
Saved in:
7
Consumer behavior and normative models
Frank, Ronald E.
;
Howard, Ronald A.
;
Massy, William F.
- In:
Applications of the sciences in marketing management
,
(pp. 33-167)
.
1968
Persistent link: https://www.econbiz.de/10002209872
Saved in:
8
[Besprechung von:] Claycamp, Henry J.: The composition of consumer savings portfolios. Urbana 1963
Guthrie, Harold W.
- In:
The American economic review
54
(
1964
)
2,1
,
pp. 177-178
Persistent link: https://www.econbiz.de/10002545781
Saved in:
9
Prediction of new product performance : an analytical approach
Claycamp, Henry J.
;
Liddy, Lucien E.
- In:
Journal of marketing research : JMR
6
(
1969
)
4
,
pp. 414-420
Persistent link: https://www.econbiz.de/10002007702
Saved in:
10
Prediction of new-product performance : an anlytical approach
Claycamp, Henry J.
;
Liddy, Lucien E.
- In:
New-product forecasting : models and applications
,
(pp. 357-369)
.
1981
Persistent link: https://www.econbiz.de/10002007714
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