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[Besprechung von:] Naert, P. A. and P. S. H. Leeflang: Building implementable marketing models. Leiden, Boston 1978
Meulenberg, M. T. G. - In: De economist : Netherlands economic review ; quarterly … 127 (1979) 2, pp. 360-361
Persistent link: https://www.econbiz.de/10002491459
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A comparison of alternative specifications of market share models
Leeflang, P. S. H. - In: Modeling for government and business : essays in honor …, (pp. 247-281). 1977
Persistent link: https://www.econbiz.de/10002236008
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[Besprechung von:] Ferguson, J. M.: Advertising and competition. Theory, measurement, fact. Chichester, Sussex 1974
Leeflang, P. S. H. - In: De economist : Netherlands economic review ; quarterly … 126 (1978) 2, pp. 292-293
Persistent link: https://www.econbiz.de/10002236048
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[Besprechung von:] J. J. Lambin: Advertising, competition and market conduct oligopoly over time. Amsterdam 1976
Leeflang, P. S. H. - In: De economist : Netherlands economic review ; quarterly … 125 (1977) 2, pp. 296-298
Persistent link: https://www.econbiz.de/10002236084
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Planning en forecasting in marketing
Leeflang, P. S. H. - In: Maandblad voor accountancy en bedrijfshuishoudkunde : mab 56 (1982) 6/7, pp. 289-307
Persistent link: https://www.econbiz.de/10002236145
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Conditions for consistent sum-constrained models
Leeflang, P. S. H.; Reuyl, J. C. - 1979
Persistent link: https://www.econbiz.de/10002236021
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Mathematical response models in marketing, based on Markovian consumer behaviour models
Leeflang, P. S. H.; Koerts, J. - 1973
Persistent link: https://www.econbiz.de/10002236074
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Modelling and marketing : two important concepts and the connection between them
Leeflang, P. S. H.; Koerts, J. - In: European journal of marketing : EJM 7 (1973/74) 3, pp. 203-217
Persistent link: https://www.econbiz.de/10002236111
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Plaatsbeppaling van marketing
Leeflang, P. S. H.; Koerts, J. - In: Economisch statistische berichten : ESB 55 (1970)
Persistent link: https://www.econbiz.de/10002236118
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A procedure to estimate relative powers in binary contracts and an application to Dutch football league results
Leeflang, P. S. H.; Praag, B. M. S. van - 1969
Persistent link: https://www.econbiz.de/10002236160