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The moderating influence of client sophistication on relationships within business-to-business credence service markets
Garry, Tony; Harwood, Tracy - In: The journal of business & industrial marketing 24 (2009) 5-6, pp. 380-388
Persistent link: https://www.econbiz.de/10008326542
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'It's Mine!' - Participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: Journal of marketing management : MM 26 (2010) 3, pp. 290-302
Persistent link: https://www.econbiz.de/10008416314
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Emergence of Gamified Commerce: Turning Virtual to Real
Harwood, Tracy - In: Journal of Electronic Commerce in Organizations (JECO) 10 (2012) 2, pp. 16-39
This paper, published in large part in Ciaramitaro’s (2011) Virtual Worlds and E-Commerce, reflects how gaming and virtual worlds have impacted on ecommerce in recent years. A dynamic commercial environment with massive growth in user numbers and an overspill into real worlds through...
Persistent link: https://www.econbiz.de/10011140268
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Business negotiations in the context of strategic relationship development
Harwood, Tracy - In: Marketing intelligence & planning 20 (2002) 6, pp. 336-348
Persistent link: https://www.econbiz.de/10006972294
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The inauthentic other: Social comparison theory and brand avoidance within consumer sub-cultures
Charmley, Ryan; Garry, Tony; Ballantine, Paul W - In: The journal of brand management : an international journal 20 (2013) 6, pp. 458-472
Persistent link: https://www.econbiz.de/10010122884
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Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers
Broderick, Anne; Jogi, Amandeep; Garry, Tony - In: Journal of marketing management : MM 19 (2003) 5-6, pp. 583-610
Persistent link: https://www.econbiz.de/10006968347
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Affect and the role of corporate customer expertise within legal services
Garry, Tony - In: The journal of services marketing 22 (2008) 4, pp. 292-302
Persistent link: https://www.econbiz.de/10008074926
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Affect and the role of corporate customer expertise within legal services
Garry, Tony - In: The journal of services marketing 22 (2008) 4-5, pp. 292-302
Persistent link: https://www.econbiz.de/10008105465
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An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
Garry, Tony - In: Journal of marketing management : MM 23 (2007) 5-6, pp. 461-482
Persistent link: https://www.econbiz.de/10007901913
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An overview of content analysis
Harwood, Tracy G.; Garry, Tony - In: The marketing review 3 (2002-03) 4, pp. 479-498
Persistent link: https://www.econbiz.de/10006025160