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Concurrent marketing : integrating product, sales, and service
Cespedes, Frank V. - 1995
Persistent link: https://www.econbiz.de/10004302860
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Managing marketing linkages : text, cases, and readings
Cespedes, Frank V. - 1996
Persistent link: https://www.econbiz.de/10004307656
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Going to market : case studies in industrial distribution
Corey, Edwin Raymond; Cespedes, Frank V.; Rangan, V. Kasturi - 1989 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004107604
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Going to market : distribution systems for industrial products
Corey, Edwin Raymond; Cespedes, Frank V.; Rangan, V. Kasturi - 1989 - 2. [Dr.]
Persistent link: https://www.econbiz.de/10004075014
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HBR CASE STUDY - Old Hand or New Blood? Fusilier Technology's sales have been flat for five years, and its new growth strategy to sell customized business solutions has stalled. Sh...
Cespedes, Frank V. - In: Harvard business review : HBR (2006), pp. 28-41
Persistent link: https://www.econbiz.de/10007275695
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HBR CASE STUDY - Succession and Failure - Tiverton Media chairman Norman Windom has been grooming the perfect successor to run Aleph Records. There's just one problem: The heir app...
Cespedes, Frank V.; Galford, Robert M. - In: Harvard business review : HBR (2004), pp. 31-44
Persistent link: https://www.econbiz.de/10005927009
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The Customer Has Escaped - Customers have become expert at poaching value from distribution channels: They take advantage of the information and support that come free with the exp...
Nunes, Paul F.; Cespedes, Frank V. - In: Harvard business review : HBR (2003), pp. 96-105
Persistent link: https://www.econbiz.de/10005931414
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INDUSTRIAL MARKETING: MANAGING NEW REQUIREMENTS
Cespedes, Frank V. - In: Sloan management review 35 (1994) 3, pp. 45-60
Persistent link: https://www.econbiz.de/10006338041
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DATABASE MARKETING: NEW RULES FOR POLICY AND PRACTICE
Cespedes, Frank V.; Smith, H.Jeff - In: Sloan management review 34 (1993) 4, pp. 7-22
Persistent link: https://www.econbiz.de/10006350603
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Produktmanager, Verkäufer und Service müssen kooperieren
Cespedes, Frank V. - In: Harvard-Business-Manager : das Wissen der Besten 17 (1995) 1, pp. 52-64
Persistent link: https://www.econbiz.de/10007083491