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Cespedes, Frank V.
12
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Concurrent marketing : integrating product, sales, and service
Cespedes, Frank V.
-
1995
Persistent link: https://www.econbiz.de/10004302860
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2
Managing marketing linkages : text, cases, and readings
Cespedes, Frank V.
-
1996
Persistent link: https://www.econbiz.de/10004307656
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3
Going to market : case studies in industrial distribution
Corey, Edwin Raymond
;
Cespedes, Frank V.
;
Rangan, V. Kasturi
-
1989
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004107604
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4
Going to market : distribution systems for industrial products
Corey, Edwin Raymond
;
Cespedes, Frank V.
;
Rangan, V. Kasturi
-
1989
-
2. [Dr.]
Persistent link: https://www.econbiz.de/10004075014
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5
HBR CASE STUDY - Old Hand or New Blood? Fusilier Technology's sales have been flat for five years, and its new growth strategy to sell customized business solutions has stalled. Sh...
Cespedes, Frank V.
- In:
Harvard business review : HBR
(
2006
),
pp. 28-41
Persistent link: https://www.econbiz.de/10007275695
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6
HBR CASE STUDY - Succession and Failure - Tiverton Media chairman Norman Windom has been grooming the perfect successor to run Aleph Records. There's just one problem: The heir app...
Cespedes, Frank V.
;
Galford, Robert M.
- In:
Harvard business review : HBR
(
2004
),
pp. 31-44
Persistent link: https://www.econbiz.de/10005927009
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7
The Customer Has Escaped - Customers have become expert at poaching value from distribution channels: They take advantage of the information and support that come free with the exp...
Nunes, Paul F.
;
Cespedes, Frank V.
- In:
Harvard business review : HBR
(
2003
),
pp. 96-105
Persistent link: https://www.econbiz.de/10005931414
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8
INDUSTRIAL MARKETING: MANAGING NEW REQUIREMENTS
Cespedes, Frank V.
- In:
Sloan management review
35
(
1994
)
3
,
pp. 45-60
Persistent link: https://www.econbiz.de/10006338041
Saved in:
9
DATABASE MARKETING: NEW RULES FOR POLICY AND PRACTICE
Cespedes, Frank V.
;
Smith, H.Jeff
- In:
Sloan management review
34
(
1993
)
4
,
pp. 7-22
Persistent link: https://www.econbiz.de/10006350603
Saved in:
10
Produktmanager, Verkäufer und Service müssen kooperieren
Cespedes, Frank V.
- In:
Harvard-Business-Manager : das Wissen der Besten
17
(
1995
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10007083491
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