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A Collaborative Effort at Marketing the University: Detailing a Student-Centered Approach

Washburn, Judith H.; Petroshius, Susan M. - In: Journal of education for business 80 (2004) 1, pp. 35-40

Persistent link: https://www.econbiz.de/10006417498

Antecedents to client satisfaction in business services - Service firms must set high standards for their performance in satisfying clients

Nowak, Linda I.; Washburn, Judith H. - In: The journal of services marketing 12 (1998) 6, pp. 441-452

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Team Testing Increases Performance

Nowak, Linda I.; Miller, Stephen W.; Washburn, Judith H. - In: Journal of education for business 71 (1996) 5, pp. 253-256

Persistent link: https://www.econbiz.de/10006420571

Brand alliance and customer-based brand-equity effects

Washburn, Judith H.; Till, Brian D.; Priluck, Randi - In: Psychology & marketing 21 (2004) 7, pp. 487-508

Persistent link: https://www.econbiz.de/10006963917

Service value revisited: Specifying a higher-order, formative measure

Ruiz, David Martín; Gremler, Dwayne D.; Washburn, Judith H. - In: Journal of business research : JBR 61 (2008) 12, pp. 1278-1292

Persistent link: https://www.econbiz.de/10008880223

Service value revisited: Specifying a higher-order, formative measure

Ruiz, David Martín; Gremler, Dwayne D.; Washburn, Judith H. - In: Journal of Business Research 61 (2008) 12, pp. 1278-1291

Recent marketing literature pays particular attention to customer value because of the potential impact on customer behavior and, ultimately, firm performance. Whereas some studies conceptualize customer value in a unidimensional manner, more recent approaches take a multidimensional approach,...

Persistent link: https://www.econbiz.de/10005474364

Service value revisited: Specifying a higher-order, formative measure

Ruiz, David Martín; Gremler, Dwayne D.; Washburn, Judith H. - In: Journal of business research : JBR 61 (2008) 12, pp. 1278-1291

Persistent link: https://www.econbiz.de/10008137857