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Marketing management : knowledge and skills ; [analysis, cases, text, plans]
Peter, Jerome Paul (contributor) - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10004367457
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Marketing-Kompetenz steigern
1997
Persistent link: https://www.econbiz.de/10004319417
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Marketing by design : design-driven merchandising
Holland, D. K.; Harris, Sherwin - 1997
Persistent link: https://www.econbiz.de/10004346582
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Marketing research that pays off : case histories of marketing research leading to success in the marketplace
Percy, Larry (contributor) - 1997
Persistent link: https://www.econbiz.de/10004359714
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Cases in strategic marketing management : an integrated approach
MacDonald, William Jesse - 1998
Persistent link: https://www.econbiz.de/10004362746
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International and global marketing : concepts and cases
Meloan, Taylor W. (contributor) - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004367451
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Marketing mistakes and successes
Hartley, Robert F. - 1998 - 7. ed., rev.
Persistent link: https://www.econbiz.de/10004377288
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Strategic management of services : framework and cases
Das, Ranjan - 1997
Persistent link: https://www.econbiz.de/10004380035
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Cases in hospitality marketing and management
Lewis, Robert C. - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004713845