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Introduction: Special Issue on Sustainable Competitive Advantage
McKee, Daryl
;
Rajan Varadarajan, P.
- In:
Journal of business research : JBR
33
(
1995
)
2
,
pp. 77-80
Persistent link: https://www.econbiz.de/10006742241
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Delineating the Scope of Corporate, Business, and Marketing Strategy
Rajan Varadarajan, P.
;
Clark, Terry
- In:
Journal of business research : JBR
31
(
1994
)
2-3
,
pp. 93-106
Persistent link: https://www.econbiz.de/10006744760
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Executives' Attitudes Toward Consumerism and Marketing: An Exploration of Theoretical and Empirical Linkages in an Industrializing Country
Rajan Varadarajan, P.
;
Bharadwaj, Sundar G.
; …
- In:
Journal of business research : JBR
29
(
1994
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10006744822
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Environmental Management: The Construct and Research Propositions
Clark, Terry
;
Rajan Varadarajan, P.
;
Pride, William M.
- In:
Journal of business research : JBR
29
(
1994
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10006744828
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NOW-account strategies of depository institutions: A recent survey of goals, pricing policies, costs, and returns in New England
Kolari, James W.
;
Rose, Peter S.
;
Rajan Varadarajan, P.
- In:
Journal of Business Research
14
(
1986
)
5
,
pp. 441-457
Persistent link: https://www.econbiz.de/10005473595
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Hang on to the marketing concept!
Parasuraman, A.
- In:
Business horizons
24
(
1981
)
5
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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Research's place in the marketing budget
Parasuraman, A.
- In:
Business horizons
26
(
1983
)
2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
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Service firms need marketing skills
Parasuraman, A.
;
Berry, Leonard L.
;
Zeithaml, Valerie A.
- In:
Business horizons
26
(
1983
)
6
,
pp. 28-31
Persistent link: https://www.econbiz.de/10003500750
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Demographics, job satisfaction, and propensity to leave of industrial salesmen
Parasuraman, A.
;
Futrell, Charles M.
- In:
Journal of business research : JBR
11
(
1983
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10003555530
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The impact of the marketing concept on new product planning
Lawton, Leigh
;
Parasuraman, A.
- In:
Journal of marketing
44
(
1980
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10002341877
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