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Number 1-2 - Added value: Its nature, roles and sustainability
Chernatony, Leslie de; Harris, Fiona; Dall'Olmo Riley, … - In: European journal of marketing : EJM 34 (2000) 1-2, pp. 39-56
Persistent link: https://www.econbiz.de/10006094650
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Modelling the components of the brand
Chernatony, Leslie de; Dall'Olmo Riley, Francesca - In: European journal of marketing : EJM 32 (1998) 11-12, pp. 1074-1090
Persistent link: https://www.econbiz.de/10006098400
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The Service Brand as Relationships Builder
Dall'Olmo Riley, Francesca; Chernatony, Leslie de - In: British journal of management : BJM 11 (2000) 2, pp. 137-150
Persistent link: https://www.econbiz.de/10007179622
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Experts' Views About Defining Services Brands and the Principles of Services Branding
de Chernatony, Leslie; Dall'Olmo Riley, Francesca - In: Journal of Business Research 46 (1999) 2, pp. 181-192
Persistent link: https://www.econbiz.de/10005477705
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SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Experts' Views About Defining Services Brands and the Principles of Services Branding
Chernatony, Leslie de; Riley, Francesca Dall'Olmo - In: Journal of business research : JBR 46 (1999) 2, pp. 181-192
Persistent link: https://www.econbiz.de/10006730567
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Criteria to Assess Brand Success
Chernatony, Leslie de; Riley, Francesca Dall'Olmo; … - In: Journal of marketing management : MM 14 (1998) 7, pp. 765-782
Persistent link: https://www.econbiz.de/10006991404
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Defining A "Brand": Beyond the Literature with Experts' Interpretations
Chernatony, Leslie de; Riley, Francesca Dall'Olmo - In: Journal of marketing management : MM 14 (1998) 5, pp. 417-444
Persistent link: https://www.econbiz.de/10006992543
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Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach
Pina, José M.; Dall'Olmo Riley, Francesca; Lomax, Wendy - In: Journal of Business Research 66 (2013) 9, pp. 1411-1419
The paper examines the generalizability of forward and feedback effects of durable goods and service brand extensions through a main study and four replications. The replications address the generalizability of empirical findings across characteristics of parent brand (luxury versus non-luxury),...
Persistent link: https://www.econbiz.de/10010869820
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Brand Image and Brand Usage: Is a Forty-Year-Old Empirical Generalization Still Useful?
Romaniuk, Jenni; Bogomolova, Svetlana; Dall'Olmo Riley, … - In: Journal of advertising research 52 (2012) 2, pp. 243-252
Persistent link: https://www.econbiz.de/10009998278
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Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach
Pina, José M.; Dall'Olmo Riley, Francesca; Lomax, Wendy - In: Journal of business research : JBR 66 (2013) 9, pp. 1411-1419
Persistent link: https://www.econbiz.de/10010121578