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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Tourism marketing : service and quality management perspectives
Laws, Eric - 1992 - Repr.
Persistent link: https://www.econbiz.de/10004138096
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Marketing : an introductory text
Baker, Michael John - 1991 - 5. ed.
Persistent link: https://www.econbiz.de/10004117270
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Das Marketingstudium : Studienbegleiter in die Marketingpraxis
1989 - 2., überarb., aktualisierte Aufl., 6. Tsd.
Persistent link: https://www.econbiz.de/10004087088
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Lernbuch Marketing
Bott, Dietrich; Peterson, Robin T.; Whatley, Arthur A. - 1981
Persistent link: https://www.econbiz.de/10003999730
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Marketing-Management : [Hauptbd.]
1989 - Einmalige u. limitierte Sonderausg. d. 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004005443
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Marketing : a global perspective
Chee, Harold; Harris, Rod - 1993
Persistent link: https://www.econbiz.de/10004156722
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Principles of marketing
Randall, Geoffrey - 1993
Persistent link: https://www.econbiz.de/10004157986
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Marketing
Helfer, Jean-Pierre; Orsoni, Jacques - 1992
Persistent link: https://www.econbiz.de/10004227462
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Effective marketing
Randall, Geoffrey - 1994
Persistent link: https://www.econbiz.de/10004243970