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An investigation into the relationship between political activity levels and political market orientation

Ormrod, Robert P.; Henneberg, Stephan C. - In: European journal of marketing : EJM 44 (2010) 3, pp. 382-401

Persistent link: https://www.econbiz.de/10008404518

Political market orientation and strategic party postures in Danish political parties

Ormrod, Robert P.; Henneberg, Stephan C. - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-882

Persistent link: https://www.econbiz.de/10009029572

Political Marketing in Untraditional Campaigns : The Case of David Cameron's Conservative Party Leadership Victory

Ormrod, Robert P. - 2007

This study investigates the concept of political market orientation (PMO) in an untraditional setting, namely the 2005 contest for the leadership of the British Conservative Party. Based on a collective case-study method, a content analysis of candidates' speeches and manifestos is provided. We...

Persistent link: https://www.econbiz.de/10012776386

Unpicking the meaning of value in key account management

Pardo, Catherine; Henneberg, Stephan C.; Mouzas, Stefanos; … - In: European journal of marketing : EJM 40 (2006) 11, pp. 1360

Persistent link: https://www.econbiz.de/10007378419

Network pictures: concepts and representations

Henneberg, Stephan C.; Mouzas, Stefanos; NaudU, Pete - In: European journal of marketing : EJM 40 (2006) 3-4, pp. 408-429

Persistent link: https://www.econbiz.de/10006075374

Does political marketing need the concept of customer value?

Brennan, Ross; Henneberg, Stephan C. - In: Marketing intelligence & planning 26 (2008) 6-7, pp. 559-572

Persistent link: https://www.econbiz.de/10008148374

Exploring trust vis-à-vis reliance in business relationships: A qualitative analysis in the UK construction industry

Jiang, Zhizhong; Henneberg, Stephan C.; Naudé, Peter - In: Marketing intelligence & planning 28 (2010) 6, pp. 706-723

Persistent link: https://www.econbiz.de/10008638542

Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia

Smirnova, Maria; Henneberg, Stephan C.; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-65

Persistent link: https://www.econbiz.de/10008814591

The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms

Smirnova, Maria; Naudé, Peter; Henneberg, Stephan C.; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 44-54

Persistent link: https://www.econbiz.de/10008814592

Complaint resolution management expectations in an asymmetric business-to-business context

Gruber, Thorsten; Henneberg, Stephan C.; Ashnai, Bahar; … - In: The journal of business & industrial marketing 25 (2010) 5, pp. 360-372

Persistent link: https://www.econbiz.de/10008423810