Kaur, Gurjeet; Gupta, Shruti - In: Global Business Review 13 (2012) 3, pp. 481-507
impact on the overall business orientation of Indian banks. Therefore, bank management should concentrate equally on …The study analyzes the overall business orientation of Indian consumer banks by examining five important business … marketing orientation. It throws light on the extent to which each business orientation is followed by Indian banks. All the 39 …