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Mobile advertisement and consumer behaviour in India
Malhotra, Gunjan; Malhotra, Amit - In: International Journal of Economics and Business Research 8 (2014) 1, pp. 82-92
Innovation has led to the growth of the advertising medium for mobile marketers. To reach the consumers effectively … India. The sale of mobile handset has increased leading to the growth of mobile marketing and further to the advertising … advertising enters the personal space of the consumers and thus the efforts have been made to detect the attitude of the consumers …
Persistent link: https://www.econbiz.de/10010884849
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Mobile Marketing in Japan
Lynn, Noah H. N.; Berger, Paul D. - In: International Journal of Social Science Research 2 (2014) 2, pp. 229-242
In this paper we describe the state of mobile marketing in Japan. We consider the various aspects of mobile marketing in Japan and what has led to the overwhelming adoption by Japanese youth, and to a degree Japanese society as a whole, of social media and associated activities. This growth of...
Persistent link: https://www.econbiz.de/10010937238
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Mobile Marketing
Dominika, Hovančáková - In: Studia Commercialia Bratislavensia 4 (2011) 14, pp. 211-225
In addition to traditional communication tools, new tools of marketing communication are currently coming into use. Mass-media and marketing communication is an important factor that may considerably influence economic development. In this these I will introduce some of them also in line with...
Persistent link: https://www.econbiz.de/10011008093
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Mobile Marketing
HovanÄáková Dominika - In: Studia Commercialia Bratislavensia 4 (2011) 14, pp. 211-225
In addition to traditional communication tools, new tools of marketing communication are currently coming into use. Mass-media and marketing communication is an important factor that may considerably influence economic development. In this these I will introduce some of them also in line with...
Persistent link: https://www.econbiz.de/10010534078
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Insights into the Development of the Market of Mobile Marketing Services in Romania
Balan, Carmen; Zegreanu, Mirela-Patricia - In: The AMFITEATRU ECONOMIC journal 14 (2012) Special No. 6, pp. 786-801
The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services. The main objectives of the research were to study:...
Persistent link: https://www.econbiz.de/10010819075
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QR codes in print advertising: elucidating Indian vogue using content analysis
RAJENDRA, Singh; HEMANT, Bamoriya - In: Management & Marketing 8 (2013) 2
. Further, many expertopine that current application of QRCodes in advertising is somewhatcausal and ineffective. This … andonline application of QR Codes inprint advertising. At last, the studygives important implications formarketers and scope of …
Persistent link: https://www.econbiz.de/10010852142
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Advertising value of mobile marketing through acceptance among youth in Karachi
Syed Akbar, Suleman; Azam, Rehan; Muhammad, Danish - Volkswirtschaftliche Fakultät, … - 2012
in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior … acceptance. Further simple liner regression proved that mobile marketing acceptance has positive impact on its advertising value …
Persistent link: https://www.econbiz.de/10011109924
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MOBILE MARKETING - TRENDS ON THE ROMANIAN ADVERTISING MARKET
Cristina, Dinu; Mariana, Iatagan; Manea, Natalia - In: Ovidius University Annals, Economic Sciences Series X (2010) 1, pp. 973-978
In these times of economic crisis, the advertising market goes through a difficult period, as companies reduce … communication channel because mobile adds are much cheaper than classic advertising, offers many advantages as a means to promote …
Persistent link: https://www.econbiz.de/10008855104
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ПРОБЛЕМЫ СОЦИАЛЬНОЙ ОТВЕТСТВЕННОСТИ СУБЪЕКТОВ ХОЗЯЙСТВОВАНИЯ И МАРКЕТИНГА В УСЛОВИЯХ ЕГО ИНТЕНСИВНОГО РАЗВИТИЯ И МИРОВОГО ЭКОНОМИЧЕСКОГО КРИЗИСА...
АРКАДЬЕВИЧ, ОРЛОВ ПЕТР - In: Проблемы экономики (2014) 3, pp. 110-117
В статье рассмотрены причины и примеры социальной безответственности субъектов хозяйствования и их маркетинга в промышленно развитых странах и в Украине, в том...
Persistent link: https://www.econbiz.de/10011270363
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Understanding E-Marketing as a Firm’s Promotional tool and Its Impact on Consumer Perception
Ali, Zulqurnain; Ejaz, Saira; Aleem, Asma; Saeed, … - In: International Journal of Academic Research in Business … 5 (2015) 3, pp. 365-379
The rapid adoption of internet and related technologies as a promotional tool has made it imperative for firm’s marketing plan. As internet presence is essential for a firm survival, so it has changed the way of doing businesses altogether. In this study, we empirically checked the four...
Persistent link: https://www.econbiz.de/10011207875