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The experience economy : work is theatre & every business a stage
Pine, B. Joseph; Gilmour, James H. - 1999
Persistent link: https://www.econbiz.de/10004019644
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Branding
Randall, Geoffrey - 1997
Persistent link: https://www.econbiz.de/10004323362
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Product management
Lehmann, Donald R.; Winer, Russell S. - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004346288
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Product management : value, quality, cost, price, profits, and organization
Cook, Harry E. - 1997 - 1. ed.
Persistent link: https://www.econbiz.de/10004347362
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How to create profitable new products : from mission to market
Gruenwald, George - 1997
Persistent link: https://www.econbiz.de/10004351743
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Adding transparency to brand management : February 1998
Fellows-Rödl, Deborah (contributor) - 1998
Persistent link: https://www.econbiz.de/10004379729
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The PDMA toolbook ... for new product development : 2
2004
Persistent link: https://www.econbiz.de/10004800813
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Der Einsatz des Internet im Versicherungsmarketing unter besonderer Berücksichtigung der Kommunikationspolitik
Commenda, Sabine - 1998
Persistent link: https://www.econbiz.de/10004139474
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Marketing management for the hospitality industry : a strategic approach
Reich, Allen Z. - 1997
Persistent link: https://www.econbiz.de/10004331920
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Gestaltungsmodelle für Marketingaufgaben : Entwurf und Umsetzung im Investitionsgütermarketing
Corsten, Daniel - 1997
Persistent link: https://www.econbiz.de/10004332122