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Measuring the e-service quality of Pakistani banks

Tahira, Riffat; Butt, Muhammad Mohsin; Run, Ernest Cyril De - In: International Journal of Economics and Business Research 4 (2012) 5, pp. 577-589

E-banking is a recent phenomenon in Pakistan and is a relatively less investigated topic of academic research. This paper sets out to investigate the dimension of e-service quality in Pakistani banks. A quantitative approach was used to identify and capture the e-service dimensions in the...

Persistent link: https://www.econbiz.de/10010669646

A critical model of brand experience consequences

Shamim, Amjad; Butt, Muhammad Mohsin - In: Asia Pacific journal of marketing and logistics 25 (2013) 1, pp. 102-117

Persistent link: https://www.econbiz.de/10010063334

Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context

Butt, Muhammad Mohsin; Aftab, Muhammad - In: The international journal of bank marketing : IJBM 31 (2013) 1, pp. 6-23

Persistent link: https://www.econbiz.de/10010070530

Can after sale service generate brand equity?

Ahmad, Sajjad; Butt, Muhammad Mohsin - In: Marketing intelligence & planning 30 (2012) 3, pp. 307-324

Persistent link: https://www.econbiz.de/10009969133

How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility

Jahanzeb, Sadia; Fatima, Tasneem; Butt, Muhammad Mohsin - In: The international journal of bank marketing : IJBM 31 (2013) 2, pp. 126-141

Persistent link: https://www.econbiz.de/10010083089

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements

Butt, Muhammad Mohsin; Run, Ernest Cyril de - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 189-204

Persistent link: https://www.econbiz.de/10008454133

Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping?

Ghazali, Ezlika; Mutum, Dilip; Mahbob, Nurul Azlinawatee - In: International journal of electronic marketing and … 1 (2006) 1, pp. 67-82

Persistent link: https://www.econbiz.de/10007297371