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Review of the theoretical underpinnings of loyalty programs
Henderson, Conor M.; Beck, Joshua T.; Palmatier, Robert W. - In: Journal of consumer psychology : the official journal … 21 (2011) 3, pp. 256-277
Persistent link: https://www.econbiz.de/10009164411
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Primacy versus recency effects in extended service encounters
Garnefeld, Ina; Steinhoff, Lena - In: Journal of service management 24 (2013) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10010087401
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Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits
Palmatier, Robert W.; Gopalakrishna, Srinath; Houston, … - In: Marketing science : the marketing journal of the … 25 (2006) 5, pp. 477-493
Persistent link: https://www.econbiz.de/10007376825
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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: Journal of marketing 70 (2006) 4, pp. 136-153
Persistent link: https://www.econbiz.de/10007278446
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Goal-Setting Paradoxes? Trade-Offs Between Working Hard and Working Smart: The United States Versus China
Fang, Eric; Palmatier, Robert W.; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 32 (2004) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10006150722
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Understanding Retail Managers’ Role in the Sales of Products and Services
Arnold, Todd J.; Palmatier, Robert W.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10008259749
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Trust at Different Organizational Levels
Fang, Eric; Palmatier, Robert W.; Scheer, Lisa K.; Li, Ning - In: Journal of marketing 72 (2008) 2, pp. 80-98
Persistent link: https://www.econbiz.de/10008153424
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The Role of Customer Gratitude in Relationship Marketing
Palmatier, Robert W.; Jarvis, Cheryl Burke; Bechkoff, … - In: Journal of marketing 73 (2009) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10008317789
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The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance
Arnold, Todd J.; Fang, Eric; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10008814780
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Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice
Ganesan, Shankar; George, Morris; Jap, Sandy; … - In: Journal of retailing 85 (2009) 1, pp. 84-94
Persistent link: https://www.econbiz.de/10008232100