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Direct and database marketing
MacCorkell, Graeme - 1997
Persistent link: https://www.econbiz.de/10004321925
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Radio's niche marketing revolution : FutureSell
Herweg, Godfrey W.; Herweg, Ashley Page - 1997
Persistent link: https://www.econbiz.de/10004350602
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Market segmentation : conceptual and methodological foundations
Wedel, Michel; Kamakura, Wagner A. - 1998
Persistent link: https://www.econbiz.de/10004362723
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Market segmentation : how to do it - how to profit from it
McDonald, Malcolm; Dunbar, Ian - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004373098
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Divide and conquer : target your customers through market segmentation
Webber, Harry - 1998
Persistent link: https://www.econbiz.de/10004379467
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An empirical investigation of segmentation in the international context
Krshna, Kishore - 1997 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004379821
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Der unbekannte Konsument : Konsumstile in den Neuen Bundesländern
1993
Persistent link: https://www.econbiz.de/10004197165
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Produktmodifikation : Instrumente zur Zielbildung bei höherwertigen Konsum- und Gebrauchsgütern
Lurse, Carsten - 1999
Persistent link: https://www.econbiz.de/10004560954
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Umweltbewußtes Konsumentenverhalten : Möglichkeiten und Grenzen von Beeinflussungsstrategien
Kesselmann, Peter - 1997
Persistent link: https://www.econbiz.de/10004567071
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Understanding the consumer : a psychological approach
Statt, David A. - 1997
Persistent link: https://www.econbiz.de/10004323380