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~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Sen, Sankar"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Developing countries"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Aaker, David A.
Ahuvia, Aaron C.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Sen, Sankar
Wilk, Richard R.
Keller, Kevin Lane
7
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Hill, Ronald Paul
4
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3
Elliott, Richard
3
Erdem, Tülin
3
Fournier, Susan
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3
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3
Park, C. Whan
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Tadajewski, Mark
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Brand management ; Vol. 1
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ECONIS (ZBW)
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Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
2
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
3
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
4
Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
;
Sen, Sankar
-
2009
Persistent link: https://www.econbiz.de/10003785228
Saved in:
5
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
6
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
7
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
8
Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
;
Sen, Sankar
-
2009
Persistent link: https://www.econbiz.de/10003837003
Saved in:
9
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
10
Personal taste and family face : luxury consumption in Confucian and Western societies
Wong, Nancy Y.
;
Ahuvia, Aaron C.
-
2010
Persistent link: https://www.econbiz.de/10003922854
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