Narrow search
Showing 1 - 10 of 16
Cover Image
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.; Cote, Joseph A.; Siew Meng Leong; … - 2010
Persistent link: https://www.econbiz.de/10003924183
Cover Image
Building strong brands
Aaker, David A. - 2009
Persistent link: https://www.econbiz.de/10003784498
Cover Image
Consumer evaluations of brand extensions
Aaker, David A.; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784837
Cover Image
Why do the natives wear Adidas?
Arnould, Eric J.; Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785573
Cover Image
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
Cover Image
Emulation, imitation, and global consumerism
Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785637
Cover Image
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
Cover Image
Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
Cover Image
Special Issue: New developments in modeling internet consumer behavior
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 915-1014
Persistent link: https://www.econbiz.de/10008653864
Cover Image
Personal taste and family face : luxury consumption in Confucian and Western societies
Wong, Nancy Y.; Ahuvia, Aaron C. - 2010
Persistent link: https://www.econbiz.de/10003922854