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Marketing research
Aaker, David A.; Day, George S. - 1983 - 2. ed.
Persistent link: https://www.econbiz.de/10000077769
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Is market share all that it's cracked up to be?
Jacobson, Robert; Aaker, David A. - In: Journal of marketing 49 (1985) 4, pp. 11-22
Persistent link: https://www.econbiz.de/10003057971
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Interactive marketing models
Aaker, David A.; Weinberg, Charles B. - In: Journal of marketing 39 (1975) 4, pp. 16-23
Persistent link: https://www.econbiz.de/10001784657
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
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Marketing research
Aaker, David A.; Day, George S. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000045753
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Multivariate analysis in marketing : theory and application
Aaker, David A. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000050372
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482