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~person:"Aaker, David A."
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Aaker, David A.
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66
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ECONIS (ZBW)
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1
Marketing research
Aaker, David A.
;
Day, George S.
-
1983
-
2. ed.
Persistent link: https://www.econbiz.de/10000077769
Saved in:
2
Is market share all that it's cracked up to be?
Jacobson, Robert
;
Aaker, David A.
- In:
Journal of marketing
49
(
1985
)
4
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003057971
Saved in:
3
Interactive marketing models
Aaker, David A.
;
Weinberg, Charles B.
- In:
Journal of marketing
39
(
1975
)
4
,
pp. 16-23
Persistent link: https://www.econbiz.de/10001784657
Saved in:
4
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
5
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
6
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
7
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000045753
Saved in:
8
Multivariate analysis in marketing : theory and application
Aaker, David A.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000050372
Saved in:
9
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
10
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
1
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