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~person:"Aaker, David A."
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Aaker, David A.
Kapferer, Clodwig
63
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56
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39
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36
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33
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Journal of marketing research : JMR
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1
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
2
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
3
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
4
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000045753
Saved in:
5
Multivariate analysis in marketing : theory and application
Aaker, David A.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000050372
Saved in:
6
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
7
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
8
Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Saved in:
9
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
10
A measure of brand acceptance
Aaker, David A.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10001784008
Saved in:
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