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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
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Marketing research
Aaker, David A.; Day, George S. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000045753
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Multivariate analysis in marketing : theory and application
Aaker, David A. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000050372
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482
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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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A measure of brand acceptance
Aaker, David A. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10001784008