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Strategic market management
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000078360
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Strategisches Markt-Management : Wettbewerbsvorteile erkennen ; Märkte erschließen ; Strategien entwickeln
Aaker, David A. - 1989 - [Neuausg.]
Persistent link: https://www.econbiz.de/10000081681
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Developing business strategies
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000044308
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Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10000780716
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Strategic market management
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000655641
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Developing business strategies
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000649317
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Strategic market management
Aaker, David A.; Moorman, Christine - 2018
Persistent link: https://www.econbiz.de/10011712032
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Developing business strategies
Aaker, David A. - 2001 - 6. ed.
Persistent link: https://www.econbiz.de/10001574370
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A. - 2004
Persistent link: https://www.econbiz.de/10002011745
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Strategic market management
Aaker, David A. - 2005 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001928309