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~person:"Aaker, David A."
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Strategisches Management
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Aaker, David A.
Burmann, Christoph
161
Esch, Franz-Rudolf
130
Baumgarth, Carsten
88
Bruhn, Manfred
86
Meffert, Heribert
84
Hitt, Michael A.
80
Melewar, T. C.
76
Rugman, Alan M.
71
Huber, Frank
68
Ahlert, Dieter
66
Keller, Kevin Lane
62
Tomczak, Torsten
60
Hinterhuber, Hans H.
59
Müller-Stewens, Günter
58
Verbeke, Alain
58
Wiedmann, Klaus-Peter
58
Foss, Nicolai J.
52
Vrontis, Demetris
52
Whittington, Richard
52
Keuper, Frank
50
Kraus, Sascha
50
Buckley, Peter J.
49
Teece, David J.
48
Balmer, John M. T.
46
Becker, Wolfgang
46
Henry, Craig
46
De Chernatony, Leslie
45
Homburg, Christian
45
Grünig, Rudolf
43
Mintzberg, Henry
43
Horváth, Péter
42
Johnson, Gerry
42
Bang, Nguyen
40
Hunger, J. David
40
Matzler, Kurt
40
Wheelen, Thomas L.
40
Loureiro, Sandra Maria Correia
39
Andersen, Torben Juul
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Barney, Jay B.
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2
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The evolution of brands : from signals of quality to storehouses of trust
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Measuring and managing brands
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
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1
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1
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Strong brands, strong relationships
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ECONIS (ZBW)
35
USB Cologne (EcoSocSci)
21
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10002011745
Saved in:
2
Brand Leadership : die Strategie für Siegermarken
Aaker, David A.
;
Joachimsthaler, Erich
-
2001
Persistent link: https://www.econbiz.de/10014477294
Saved in:
3
Strategic market management
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000078360
Saved in:
4
Strategisches Markt-Management : Wettbewerbsvorteile erkennen ; Märkte erschließen ; Strategien entwickeln
Aaker, David A.
-
1989
-
[Neuausg.]
Persistent link: https://www.econbiz.de/10000081681
Saved in:
5
Developing business strategies
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000044308
Saved in:
6
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
Saved in:
7
Strategic market management
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000655641
Saved in:
8
Developing business strategies
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000649317
Saved in:
9
Strategic market management
Aaker, David A.
;
Moorman, Christine
-
2018
Persistent link: https://www.econbiz.de/10011712032
Saved in:
10
Developing business strategies
Aaker, David A.
-
2001
-
6. ed.
Persistent link: https://www.econbiz.de/10001574370
Saved in:
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