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~person:"Adler, Daniel"
~person:"Elliott, Richard"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbepsychologie"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
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Werbepsychologie
Consumer behaviour
9
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4
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4
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2
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2
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Adler, Daniel
Elliott, Richard
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
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Fournier, Susan
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Malhotra, Naresh K.
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Ozanne, Julie L.
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Sheth, Jagdish N.
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Batra, Rajeev
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Belk, Russell W.
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Benet-Martínez, Verónica
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Bhattacharya, C. B.
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Brown, Tom
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Farr, Andy
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Garolera, Jordi
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Milberg, Sandra J.
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Sen, Sankar
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Swait, Joffre
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Thompson, Craig J.
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Critical perspectives on business and management
2
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2
The evolution of brands : from signals of quality to storehouses of trust
2
Brand management ; Vol. 4
1
Exotic preferences : behavioral economics and human motivation
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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1
Peer pressure and poverty : exploring
fashion
brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
2
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
3
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
4
Fashion
involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
5
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
6
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
7
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
8
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
9
A bias in the prediction of tastes
Loewenstein, George F.
;
Adler, Daniel
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 313-324)
.
2008
Persistent link: https://www.econbiz.de/10003729572
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