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The behavioral economics of brand choice
Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007
Persistent link: https://www.econbiz.de/10003460750
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R. - 2016
Persistent link: https://www.econbiz.de/10011522666
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The Routledge companion to consumer behavior analysis
Foxall, Gordon R. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011341154
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.; Sen, Sankar - 2009
Persistent link: https://www.econbiz.de/10003837003
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Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.; Sen, Sankar - 2009
Persistent link: https://www.econbiz.de/10003785228
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
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A bias in the prediction of tastes
Loewenstein, George F.; Adler, Daniel - In: Exotic preferences : behavioral economics and human …, (pp. 313-324). 2008
Persistent link: https://www.econbiz.de/10003729572