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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
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Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.; Agnihotri, Raj; Dingus, Rebecca - In: Industrial marketing management : the international … 66 (2017), pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel; Sibai, Olivier; Schivinski, Bruno; … - In: Industrial marketing management : the international … 75 (2018), pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
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Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj; Dingus, Rebecca; Hu, Michael Y.; Krush, … - In: Industrial marketing management : the international … 53 (2016), pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
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Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Agnihotri, Raj; Kothandaraman, Prabakar; Kashyp, Rajiv; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 333-348
Persistent link: https://www.econbiz.de/10009579256
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Social media analytics for business-to-business marketing
Agnihotri, Raj; Bakeshloo, Khashayar Afshar; Mani, Sudha - In: Industrial marketing management : the international … 115 (2023), pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
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Developing benchmarks to capture relative performance for sales force incentives decisions : lessons from B2B insurance industry
Agnihotri, Raj; Zhang, Wei - In: Industrial marketing management : the international … 92 (2021), pp. 55-71
Persistent link: https://www.econbiz.de/10012490935
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The ambidextrous sales force : aligning salesperson polychronicity and selling contexts for sales-service behaviors and customer value
Mullins, Ryan; Agnihotri, Raj; Hall, Zachary - In: Journal of service research 23 (2020) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10012183583
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Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj; John-Mariadoss, Babu - In: Industrial marketing management : the international … 102 (2022), pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
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Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan; Agnihotri, Raj; Rushan, Md Rifayat Islam - In: Industrial marketing management : the international … 106 (2022), pp. 240-255
Persistent link: https://www.econbiz.de/10014226506