//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahlert, Dieter"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
91
Markenartikel
17
Brand management
16
Markenführung
16
Theorie
16
Theory
16
Brand
14
Deutschland
13
Germany
13
Market research
9
Online retailing
9
Online-Handel
9
Marketing theory
8
Marketingtheorie
8
Verbraucherverhalten
8
Brand image
7
Einzelhandel
7
Markenimage
7
Retail trade
7
Advertising effects
5
Beziehungsmarketing
5
Cultural identity
5
Kulturelle Identität
5
Relationship marketing
5
Werbewirkung
5
Handelsmarke
4
Marketing
4
Neuroscience
4
Neurowissenschaften
4
Personality psychology
4
Persönlichkeitspsychologie
4
Physical distribution
4
Psychologie
4
Psychology of advertising
4
Store brand
4
Vertrieb
4
Werbepsychologie
4
Behavioral economics
3
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
81
Book / Working Paper
11
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Article in journal
353
Aufsatz in Zeitschrift
353
Aufsatz im Buch
79
Collection of articles of several authors
32
Sammelwerk
32
Graue Literatur
17
Non-commercial literature
17
Collection of articles written by one author
12
Sammlung
12
Hochschulschrift
9
Lehrbuch
9
Thesis
9
Arbeitspapier
8
Textbook
8
Working Paper
8
Bibliografie enthalten
7
Bibliography included
7
Konferenzschrift
4
Konferenzbeitrag
3
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie
2
Case study
1
Fallstudie
1
Festschrift
1
more ...
less ...
Language
All
English
63
German
30
French
1
Author
All
Ahlert, Dieter
Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Bauer, Hans H.
17
Weinberg, Peter
14
Herrmann, Andreas
13
Grunert, Klaus G.
12
Henninger, Claudia E.
12
Spiller, Achim
12
Wiedmann, Klaus-Peter
12
Choi, Tsan-Ming
11
Diehl, Sandra
11
Kenning, Peter
11
Scherhorn, Gerhard
11
Bagozzi, Richard P.
10
Terlutter, Ralf
10
Bruhn, Manfred
9
Diller, Hermann
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Maclaran, Pauline
9
Mohd Suki, Norazah
9
Reisch, Lucia A.
9
Schmitt, Bernd
9
Schröder, Hendrik
9
Arnould, Eric J.
8
Hennigs, Nadine
8
Keller, Kevin Lane
8
Kirchgeorg, Manfred
8
Schrader, Ulf
8
Stobart, Jon
8
Yoon, Carolyn
8
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Hansen, Ursula
7
Hildebrandt, Lutz
7
more ...
less ...
Published in...
All
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
E-business : state of the art of ICT based challenges and solutions
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Gabler Edition Wissenschaft
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
92
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
5
Services Made in Germany : Markierung von Dienstleistungen mit dem Herkunftsland
Ahlert, Dieter
;
Michaelis, Manuel
;
Woisetschläger, David
; …
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 101-119)
.
2008
Persistent link: https://www.econbiz.de/10003676027
Saved in:
6
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
7
Lebenslange Markenbindung
Gröppel-Klein, Andrea
- In:
Wie lassen sich Marken im demographischen Wandel …
,
(pp. 59-72)
.
2008
Persistent link: https://www.econbiz.de/10003748943
Saved in:
8
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
10
Brand
Trust Measurement : die Erforschung der "Marke als Vertrauensanker"
Ahlert, Dieter
- In:
Neue Ansätze in Markenforschung und Markenführung
,
(pp. 51-58)
.
2005
Persistent link: https://www.econbiz.de/10003323998
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->