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Beziehungsmarketing
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Internet marketing
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Ahuja, Vandana
Carlson, Jamie
Luoma-aho, Vilma
Malthouse, Edward C.
Bruhn, Manfred
114
Homburg, Christian
111
Kumar, V.
80
Verhoef, Peter C.
58
Huber, Frank
57
Han, Heesup
55
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52
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52
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51
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51
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50
Shani, Abraham B.
50
Bauer, Hans H.
46
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44
Stauss, Bernd
44
Vrontis, Demetris
43
Palmatier, Robert W.
42
Stock-Homburg, Ruth
41
Mattila, Anna S.
40
Burnes, Bernard
39
Svensson, Göran
39
Cooper, Cary
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Gil Saura, Irene
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Mittal, Vikas
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Djankov, Simeon
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Grönroos, Christian
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Martin, Albert
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Smith, Alan D.
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Thaichon, Park
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Töpfer, Armin
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Cunha, Miguel Pina e
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Siddiqui, Danish Ahmed
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33
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33
Sheth, Jagdish N.
33
Wiedmann, Klaus-Peter
33
Ahlert, Dieter
32
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32
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : MM
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Journal of retailing and consumer services
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3
International journal of management practice : IJMP
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Business horizons
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer engagement : contemporary issues and challenges
1
E-marketing in developed and developing countries : emerging practices
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Handbook of research on customer engagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of quality & reliability management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Media brands and branding
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Metamorphosis : a journal of management research
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Policy and marketing strategies for digital media
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Services marketing quarterly
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Technological forecasting & social change : an international journal
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The IUP journal of marketing management : IJMM
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The handbook of communication engagement
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The journal of services marketing
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Tourism and hospitality research : THR
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ECONIS (ZBW)
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1
Media brands and consumer experiences
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Media brands and branding
,
(pp. 89-93)
.
2008
Persistent link: https://www.econbiz.de/10003744926
Saved in:
2
Relationship branding and CRM
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 150-168)
.
2005
Persistent link: https://www.econbiz.de/10003285364
Saved in:
3
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
4
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
5
Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation
Alavi, Shirin
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10009550816
Saved in:
6
Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 173-182
Persistent link: https://www.econbiz.de/10009426784
Saved in:
7
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
8
Modeling a formative measure of relationship quality and its effects : evidence from the Hong Kong retail banking industry
Tung, Brian
;
Carlson, Jamie
- In:
Services marketing quarterly
34
(
2013
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10009745738
Saved in:
9
From CM to CRM to CN 2 : a research agenda for the marketing communications transition
Schultz, Don E.
;
Malthouse, Edward C.
;
Pick, Doreén
- In:
Current insights and future trends : [extended versions …
,
(pp. 421-432)
.
2012
Persistent link: https://www.econbiz.de/10009748079
Saved in:
10
Optimizing the online channel in professional sport to create trusting and loyal consumers : the role of the professional sports team brand and service quality
Carlson, Jamie
;
O'Cass, Aron
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10009706396
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