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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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The customer engagement ecosystem
Maslowska, Ewa; Malthouse, Edward C.; Collinger, Tom - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
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Managing customer engagement at trade shows
Gopalakrishna, Srinath; Malthouse, Edward C.; Lawrence, … - In: Industrial marketing management : the international … 81 (2019), pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
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Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
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Process control for monitoring customer engagement
Malthouse, Edward C.; Wang, Wei-Lin; Calder, Bobby J.; … - In: Journal of marketing analytics : JMA 7 (2019) 2, pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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Effective web management for B2C E-commerce in India
Jain, Neha; Ahuja, Vandana; Medury, Yajulu - In: Metamorphosis : a journal of management research 12 (2013) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10011770660
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Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana; Malthouse, Edward C.; Viswanathan, Vijay - In: Business horizons 61 (2018) 1, pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: The handbook of communication engagement, (pp. 491-504). 2018
Persistent link: https://www.econbiz.de/10011871840
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A longitudinal examination of customer commitment and loyalty
Lariviere, Bart; Keiningham, Timothy; Cooil, Bruce; … - In: Journal of service management 25 (2014) 1, pp. 75-100
Persistent link: https://www.econbiz.de/10010260104