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~person:"Ahuja, Vandana"
~person:"Luoma-aho, Vilma"
~person:"Malthouse, Edward C."
~subject:"Social Web"
~subject:"Supplier relationship management"
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Social Web
Supplier relationship management
Beziehungsmarketing
33
Relationship marketing
33
Consumer behaviour
21
Konsumentenverhalten
21
Social web
18
Internet marketing
15
Online-Marketing
15
Brand management
10
Markenführung
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social media
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social media marketing
2
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Ahuja, Vandana
Luoma-aho, Vilma
Malthouse, Edward C.
Svensson, Göran
22
Bruhn, Manfred
19
Homburg, Christian
16
Harrigan, Paul
13
Agnihotri, Raj
12
Kleinaltenkamp, Michael
12
Ahlert, Dieter
11
Loureiro, Sandra Maria Correia
11
Thaichon, Park
11
Hollebeek, Linda D.
10
Ivens, Björn Sven
10
Naudé, Peter
10
Itani, Omar S.
9
Mostert, Pierre
9
Mpinganjira, Mercy
9
Casidy, Riza
8
Eggert, Andreas
8
La Rocca, Antonella
8
Mysen, Tore
8
Ozuem, Wilson
8
Palmatier, Robert W.
8
Scheer, Lisa K.
8
Sheth, Jagdish N.
8
Stock-Homburg, Ruth
8
Swoboda, Bernhard
8
Wang, Yonggui
8
Alt, Rainer
7
Friend, Scott B.
7
Garry, Tony
7
Gil Saura, Irene
7
Grönroos, Christian
7
Hajli, Nick
7
Helmke, Stefan
7
Hennig-Thurau, Thorsten
7
Keränen, Joona
7
Kumar, V.
7
Leonidou, Leonidas C.
7
Mitręga, Maciej
7
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International journal of management practice : IJMP
2
Journal of targeting, measurement and analysis for marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Metamorphosis : a journal of management research
1
Policy and marketing strategies for digital media
1
Technological forecasting & social change : an international journal
1
The handbook of communication engagement
1
Tourism and hospitality research : THR
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ECONIS (ZBW)
20
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1
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
4
Process control for monitoring customer engagement
Malthouse, Edward C.
;
Wang, Wei-Lin
;
Calder, Bobby J.
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
Saved in:
5
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
6
Effective web management for B2C E-commerce in India
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Metamorphosis : a journal of management research
12
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10011770660
Saved in:
7
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
8
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
9
Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 173-182
Persistent link: https://www.econbiz.de/10009426784
Saved in:
10
Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation
Alavi, Shirin
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10009550816
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