//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aiello, Gaetano"
~person:"Diehl, Sandra"
~person:"Dwivedi, Yogesh Kumar"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Innovation adoption"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Cognition
Customer satisfaction
Innovation adoption
Internationales Marketing
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Werbung
brand personality
Consumer behaviour
343
Brand management
76
Markenführung
76
Beziehungsmarketing
70
Relationship marketing
70
Brand image
59
Markenimage
59
Werbewirkung
52
Internet marketing
44
Online-Marketing
44
Online-Handel
41
Brand
40
Social Web
36
Social web
36
Advertising
33
Kundenzufriedenheit
31
Einzelhandel
26
Retail trade
26
Viral marketing
26
Virales Marketing
26
Innovationsakzeptanz
24
Marketing management
24
Marketingmanagement
24
Emotion
23
Electronic Commerce
20
Dienstleistungsqualität
19
Service quality
19
Cultural identity
17
E-commerce
17
Kulturelle Identität
17
Welt
16
World
16
Distribution channel
15
more ...
less ...
Online availability
All
Undetermined
178
Free
35
Type of publication
All
Article
307
Book / Working Paper
48
Type of publication (narrower categories)
All
Article in journal
285
Aufsatz in Zeitschrift
285
Aufsatz im Buch
27
Book section
27
Arbeitspapier
12
Working Paper
12
Collection of articles of several authors
11
Sammelwerk
11
Graue Literatur
10
Non-commercial literature
10
Hochschulschrift
4
Thesis
4
Conference paper
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Lehrbuch
1
Reprint
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
344
German
11
Author
All
Aiello, Gaetano
Diehl, Sandra
Dwivedi, Yogesh Kumar
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
116
Belk, Russell W.
110
Mattila, Anna S.
98
Grunert, Klaus G.
92
Huber, Frank
92
Bauer, Hans H.
88
Phau, Ian
87
Gierl, Heribert
83
Lusk, Jayson L.
83
Herrmann, Andreas
79
Sheth, Jagdish N.
78
Usman, Osly
77
Wiedmann, Klaus-Peter
77
Khare, Arpita
71
Grewal, Dhruv
69
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Ko, Eunju
66
Wansink, Brian
66
Paul, Justin
64
Foxall, Gordon R.
63
Agarwal, Sumit
62
Stavins, Joanna
62
Chintagunta, Pradeep K.
61
Jang, Soocheong
58
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
55
Walsh, Gianfranco
54
Warlop, Luk
54
Krishna, Aradhna
52
Hollebeek, Linda D.
51
Rajagopal
51
Thøgersen, John
51
Gröppel-Klein, Andrea
50
more ...
less ...
Institution
All
Erasmus Research Institute of Management
3
Econometrisch Instituut <Rotterdam>
1
IGI Global
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
51
Journal of retailing and consumer services
24
International journal of advertising : the quarterly review of marketing communications
10
ERIM report series research in management
8
Journal of retailing
8
International journal of Indian culture and business management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Psychology & marketing
6
The marketing review
6
Journal of marketing communications
5
The journal of brand management : an international journal
5
Cogent business & management
4
Information systems management
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of product & brand management
4
International journal of consumer studies
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International advertising and communication : current insights and empirical findings
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
355
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
7
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
8
Examining the role of consumer motivations to use voice assistants for
fashion
shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
9
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
10
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->